One of the first distilleries in Scotland to legally hold a licence was The Macallan. Now they have built a world-wide reputation as one of the world’s leading single malt whiskies distillers. The Macallan whilst using traditional craftsmanship methods and combining the natural raw materials from North America, Spain and Scotland have managed to retain these traditional influences.
The sixth release in The Macallan Archival Series, Folio 6 celebrates a wonderfully witty advert, which cleverly featured ‘The Chairman’ as a Scotsman dancing the Highland fling over a pen and brush, the symbols of the advertising team of Holmes and Salaman. At the time, The Macallan Chairman was Allan Shiach, who as a writer himself, was known to suggest the occasional idea to the brand’s creative team. Naturally, the two admen tended to bridle a little at these suggestions from above – but of course, when it was The Macallan Chairman they could hardly demur.
Brows were furrowed. Misgivings were muttered. But the admen stuck to the creative task, and ultimately chose to feature the Chairman himself in their response to the gauntlet he had thrown down. The resulting campaign remains one of the brand’s most memorable, and to many, the most amusing. The Folio 6 continues the ongoing Archival Series remembering the legendary advertising campaigns of the 1970s, 1980s, and 1990s that took The Macallan to a wider audience for the first time.
Strength: 43% abv
Bottle Size: 70cl
Please note that there might be minor scratches on the bottle/bottles labels, and packaging. Please examine all pictures thoroughly, before making any purchase.